If you missed why I’m quoting excerpts from the book Damn Good Advice, by George Lois see my earlier post
An artist, or advertising man, or anyone involved in a creative industry (or even noncreative professions such as a doctor, lawyer, electrician, factory worker, or president) without an idea, is unarmed. In the graphic arts, when that original idea springs out of a creative’s head and intuitions, the mystical and artful blending (or even juxtaposition) of concept, image, words, and art can lead to magic, where one and one can indeed be three.
But creating ideas without a work ethic to follow through is inconceivable to me
If you don’t burn out at the end of each day, you’re a bum! People watching me work ask me all the time why I’m not burnt out, how (especially now at my age) I manage to keep going. The fact is, I’m totally burnt out at the end of each day because I’ve given myself totally to my work–mentally, emotionally, physically. When I head home at night I can’t see straight. But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I’m ready to go the next morning. Isn’t that what life is all about?
“Creativity can solve almost any problem—
the creative act,
the defeat of habit by originality,
overcomes everything”
George Lois