Hunter Freeman: Advertisement Photography Tips

Hunter Freeman found his passion for photography at a very young age. As a child, he worked as an assistant in his father’s darkroom doing all manner of photography related tasks, such as developing, printing, designing, etc…. Having grown up in New York, Freeman was never short of subjects or inspiration and spent his youth shooting in the big apple. After college, he moved to the West Coast and now resides in the San Francisco are. He has received numerous honors and awards for his photography and has worked with large clients such as Toyota and Yahoo!.

In part two of our interview with Hunter Freeman, he walks us through his process for capturing compelling commercial photographs:

Approaching an advertisement photography shoot:

  • Obtain layout
  • Scout location, talent…etc.

Creating an image to draw people in:

  • Determine what makes something compelling
    • Look for unique qualities that define the image
  • Don’t get lost in making one specific moment the subject of the photo

Take these tips and show us some of your photos in our photo share.

Check out these photography technique tips from commercial photographer Joey Lawrence.

More of Freeman’s work can be seen here.

Nathaniel Chu:

View Comments (3)

  • I've read and listened to quiet some stuff about portraiture, but the most important hint of all that comes over and over again, and Hunter Freeman stresses it one more time, is to get to know the subject, drop the camera and start to get to know the person. So many great photographers can't be wrong. (In fact, you might apply it to any kind photography)Now I also like the second hint : Don't get the persons to strike a pose, and let them be natural, and hopefully, one might be able to catch that magical fleeting moment.

  • Hunter Freeman gives us his tips on advertisement photography-- but the tips he gives are applicable to any photography,check it out and tell us what stands out for you?